Guerrilla Tours: Musical entrepreneurship strategies overseas in rock circuits

Authors

  • Luiza Bittencourt Universidade Federal Fluminense

DOI:

https://doi.org/10.4013/csu.2017.53.3.06

Abstract

This article aims to analyze the strategies employed by Brazilian rock bands with regard to touring abroad from an entrepreneurship perspective (Schumpeter, 1982; Timmons, 1985; Dornelas, 2007), in order to understand how the formation of an international audience occurs. In this context, we seek to discuss the concept of “independent musician” and introduce the notion of “entrepreneurial musician”. The methodology used involved bibliographical revision, interviews with a musician from the band Autoramas, as well as monitoring of social networks and the press in matters related to the tours of such group.

Keywords: entrepreneurship, music, rock.

Author Biography

Luiza Bittencourt, Universidade Federal Fluminense

Doutoranda em Comunicação na Universidade Federal Fluminense e mestra pela mesma instituição, onde desenvolve pesquisa relacionada a novos modelos de negócios e internacionalização na área musical. Formada pela Faculdade de Direito da Universidade Federal do Rio de Janeiro (2005), possui especialização em Direito do Entretenimento pela Universidade do Estado do Rio de Janeiro (2006) e em Empreendedorismo Musical pela Pontifícia Universidade Católica do Rio de Janeiro (2007); e Pós-Graduação em Direito da Propriedade Intelectual pela Pontifícia Universidade Católica do Rio de Janeiro (2008). Pesquisadora associada ao LabCult  – Laboratório de Pesquisa em Culturas Urbanas e Tecnologias. Coordenadora de projetos da Ponte Plural.

Downloads

Published

2017-09-06

Issue

Vol. 53 No. 3 (2017): September/December

Section

Dossiê: Artes e criatividade: identidades e diferenças entre o local e o global

License

I grant the journal Ciências Sociais Unisinos the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.