From inside the perfume: ethnographic particularities about the development of sensitivity among luxury perfumery experts

Authors

  • Morgana Machado Universidade Federal de Santa Maria
  • Maria Catarina Chitolina Zanini Universidade Federal de Santa Maria
  • Thainá Saciloto Paulon Universidade Federal de Santa Maria

DOI:

https://doi.org/10.4013/csu.2023.59.1.04

Keywords:

connoisseur, sensoriality, internet, luxury perfumery

Abstract

Supported by an Anthropology of Consumption that is anchored in the studies of Daniel Miller (2007; 2008; 2009) and an Anthropology of the Senses based on Ingold (2008; 2010), in addition to the respective reflective origins of both authors, this proposal suggests a brief reflection on the construction of sensitivity in luxury perfumery connoisseurs. Through the expression of their perceptions, we seek to understand the evidence of a sensitive and gradual process through experience with perfumes. Based on a kind of savoir-faire, in which each connoisseur builds with their due aesthetic support, a certain path is represented that moves towards the improvement of appreciation and taste. By harnessing the look on things, behaviors and languages, this is an excerpt from a virtual ethnographic work that also sought to interpret the relationships and ties culturally constructed in Facebook groups made up of connoisseurs of luxury perfumery and its sensitive practices.

Author Biographies

Morgana Machado, Universidade Federal de Santa Maria

Doutoranda em Ciências Sociais, no Programa de Pós-Graduação em Ciências Sociais da Universidade Federal de Santa Maria.

Maria Catarina Chitolina Zanini, Universidade Federal de Santa Maria

Professora titular do Departamento de Ciências Sociais da Universidade Federal de Santa Maria.

Thainá Saciloto Paulon, Universidade Federal de Santa Maria

Doutoranda em Ciências Sociais, no Programa de Pós-Graduação em Ciências Sociais da Universidade Federal de Santa Maria.

Published

2023-06-17